And every single time someone says that, my brain goes, “Hey…wait a second.”

Because the truth is, creating intentional publications is one of my favorite parts of Substack. Above ALL the Substacky things I help with, creating an actual EXPERIENCE is the most gratifying.

A publication with personality.
A recognizable mood.
A cohesive visual identity.
A place people remember.

Go take a good gander at Homebody(ish) Magazine and you’ll see what I’m talking about. There is a reason people relentlessly rave about the vibe over there.

And since summer is traditionally slower for client work, I’ve decided to do something a little more creative, frivolous, and just plain FUN.

This July and August, I’m opening two live Zoom cohorts for a brand new 4-week experience called:

BRANDING BONANZA 😆

(Yes, that is currently the official working title and I’m quite attached to it.)

This will NOT be growth-related. It’s a creativity and branding masterclass for people who want their Substack to actually feel intentional instead of looking like they assembled it during a power outage.

We’ll cover things like:

• creating a recognizable publication vibe
• branding that actually reflects your personality
• layout and reader experience
• visual cohesion and consistency
• navigation and organization
• homepage design ideas
• publication “energy” and atmosphere
• making your Substack feel memorable and alive

Each cohort will run for 4 weeks with one live Zoom session per week.

NOTE: This is not a “beginner” class. I would like participants to be somewhat familiar with both Substack and Canva (or a graphics platform of their choice).

I want this to feel collaborative, creative, and inspiring…not like a giant webinar where everyone silently eats watermelon off-camera.

If you’d like first dibs when registration opens, join the waitlist below.

I genuinely think this is going to be one of the most fun things I offer all year.